Bookkeeping

Get Clean, IRS-Proof Books. Every Single Month.

You didn't start your business to become a bookkeeper. You started it to do what you love.

A True Partnership

Your Bookkeeper Should Answer Questions, Not Create Them.

Most bookkeeping services work like this: You send them transactions. They categorize them. They email you a P&L with numbers you don't understand. You stare at it, feel confused, and put it in a folder you'll "look at later."

That's not bookkeeping. That's data entry with a monthly invoice.
Here's how we're different:

We Actually Get on Calls With You: Not once a year. Every month. We review your P&L line by line, in plain English, until you actually understand what's happening in your business.

We Use Financial Storytelling: Your P&L isn't just numbers—it's the story of your business. We translate "Revenue: $47,293" into "You had a strong month because that big client renewed, but your software costs are creeping up—let's talk about that."

We Build Your Confidence: Our goal isn't just IRS-proof books (though you'll get that). It's for you to finally stop feeling like an imposter when someone asks about your margins.

Start My Path to Financial Calm

What You Get

What Clean Books Actually Look Like With ROCA Advisors

Good bookkeeping rests on three things: accuracy in what you record, consistency in how you record it, and someone who actually cares about getting it right.

Monthly Reconciliation

Every bank account, credit card, and transaction categorized correctly. No more mystery charges or "Miscellaneous" categories hiding what's really going on.

Financial Statements You Can Understand

Clean P&L, Balance Sheet, and Cash Flow statements—delivered with our monthly "Storytelling Call" where we walk you through what changed and why.

The Partnership Calls (Our Secret Weapon)

This isn't a "here's your reports, bye" service. We schedule regular calls to review your numbers, answer your questions, and teach you how to spot trends before they become problems.

CPA-Ready Package

Your tax preparer will actually thank you. We deliver a clean, organized package that saves them hours—which means they can't inflate their bill for "cleanup work."

QuickBooks Optimization

We don't just enter data. We set up your Chart of Accounts properly so your books tell you useful information, not just what the IRS wants to see.

Unlimited Support

"Is this a business expense?" "How do I categorize this refund?" Ask us. That's what partners are for.

Real Results.

Businesses that got their finances right

"We stopped guessing about cash flow and started making moves that actually worked."

Michael Torres

Owner, Tech startup

"The numbers finally made sense. We knew exactly where we stood each month."

Sarah Chen

CEO, Manufacturing firm

"This changed how we think about money. Simple, clear, and it works."

James Mitchell

Founder, Consulting group

Who This Is For

Is This Right for Your Business?

See what separates real partnership from the rest

This probably isn't the right fit if you:

Use other ERPs besides QBO or Xero

Are looking for someone to work full-time on your business

Just need someone to file your taxes (call a CPA—we partner with them, not replace them)

Want the cheapest option (we're not the cheapest, we're the "I want this done right" option)

This service is perfect if you:

Run a Small or Medium Business in the US. (Consulting, coaching, real estate, creative services, hospitality, etc.)

Are currently doing your own bookkeeping and hate every minute of it

Have had a CPA tell you your books are "not ready" for taxes

Want to actually understand your financials, not just file them away

Are ready to stop feeling anxious about money

The Process

How We Build Your Financial Foundation

We don't believe in one-size-fits-all solutions. Your business is unique, so your financial strategy should be too. Here's how we work with you to get it right.

Get started

Let's See What Mess We're Working With (No Judgment, We Promise).

Book a free 15-minute Financial Health Checkup. You'll share your QuickBooks screen with Juan Carlos (or don't—just tell us what's going on). We'll diagnose the issues, give you an honest assessment, and show you the path from chaos to calm.

Just straight talk about what needs fixing and what it'll take.

Schedule My Free Health Checkup

Juan Carlos Rodriguez, CEO of ROCA Advisors

Questions?

Find answers about how our bookkeeping service works and what to expect.

I pay for QuickBooks—doesn't that do the bookkeeping for me? Why do I need to hire you?

Think of QuickBooks like a power tool: it helps you do the job, but it doesn't do the work for you. While the software pulls in your bank transactions, it doesn't know if a lunch was a personal meal or a deductible client meeting, or how to handle a complex asset purchase. Without a human expert, the software often guesses wrong, leaving you with "garbage in, garbage out." We provide the expertise to ensure the data inside QuickBooks is accurate, IRS-proof, and actually useful for making decisions.

I already have a CPA. Why do I need a bookkeeper?

A CPA and a bookkeeper play different but complementary roles. A CPA focuses on taxes, compliance, and high-level strategy. A bookkeeper handles the day-to-day work that keeps your financial data accurate and up to date. This includes recording transactions, reconciling accounts, organizing financial documents, and preparing clean reports your CPA can rely on. When both roles work together, you get accurate books year-round, better financial visibility, and a smoother tax season.

My books are months (or years) behind. Can you help me catch up?

Absolutely. We specialize in moving owners from chaos to calm. Whether you are three months or three years behind, we can perform a Financial Cleanup to get you current. Best of all? We do it with zero judgment. We’ve seen it all, and we’re just here to fix it.

What reports will I receive, and will I understand them?

You will receive a monthly Profit & Loss (P&L), Balance Sheet, and Cash Flow Statement. But more importantly, you get education. We don't just email you a PDF; we review these reports with you, using "storytelling" to explain exactly where your money went and how much profit you actually kept.

What's the typical commitment

We work month to month. No long contracts. You get the service you need, and if it's not working, we part as friends. Most clients stay because the value is real.

Still have questions?

Reach out and let's talk.

Schedule a Consultation

Pick a time below to chat with Juan Carlos. We’ll diagnose the issues, give you an honest assessment, and show you the path from chaos to clarity.