FP&A

From Clean Data to a Clear Roadmap. This is FP&A.

Your bookkeeping is clean. Your taxes are filed. But you're still 'flying blind' on the big questions.

Financial Planning & Analysis is the service that turns your past data into a future roadmap. It's how you move from reacting to your business to leading it.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Ready to talk now?

Skip the wait and book a time here.

Build My Financial Roadmap

Data vs Insights

The Difference Between Having Numbers and Having Answers

Here's what most business owners have:

Monthly P&L statements

Balance sheets

Revenue and expense data

Here's what they can't answer:

"What's our cash runway?"

"What happens if we lose our biggest client?"

"Can we afford this hire and still make payroll in 8 weeks?"

"Are we hitting our growth targets or just staying busy?"

"Which product/service line is actually profitable?"

That's the FP&A gap. We close it by transforming your backward-looking data into a forward-looking roadmap—so every major decision comes with numbers, not guesswork.

Turn My Data Into Decisions

What You Get

We Don't Just Send You a Budget. We Teach You How to Use It.

Our Financial Planning & Analysis service transforms your clean books into a strategic roadmap

We Build Forward-Looking Models

13-week cash flow forecasts, annual budgets, and scenario planning so you can see around corners.

We Answer Your Actual Questions

"Can I afford this?" gets a real answer with numbers, not a guess. We model it, show you the impact, and help you decide confidently.

We Track What Actually Matters

Not every metric matters. We identify your 5-7 critical KPIs and create dashboards that tell you if you're on track—at a glance.

Real Results.

Businesses that got their finances right

Juan Carlos provided innovative financial solutions for my startup. He is fast, responsive, and quality-driven.

Omar M.

Product Manager

He built a comprehensive financial model, identified hidden risks, and enabled confident, long-term decision-making.

Dimitri F.

Sports Medicine

Working with Juan Carlos was a great experience. His financial and organizational strategies are invaluable.

Cristina A.

General Manager

Who This Is For

Is This Right for Your Business?

See what separates real partnership from the rest

This probably isn't the right fit if:

Your books are a mess (fix that first—start with our bookkeeping or cleanup service)

You're pre-revenue or just starting out

You just want someone to "do the budget" once a year (that's not strategic FP&A)

You're not willing to implement changes based on what the data shows

This service is perfect for you if:

You are ready to scale but need help building a plan

You have outgrown the information provided by you accountant

You need help answering What-if questions

Have clean, current books (or we’re already handling them for you) and are ready to look forward

Want a predictable roadmap that turns your historical data into a clear path for future cash flow

The Process

How We Build Your Financial Foundation

We don't believe in one-size-fits-all solutions. Your business is unique, so your financial strategy should be too. Here's how we work with you to get it right.

Get started

Ready to Stop Guessing and Start Planning?

Book a free 30-minute Growth Planning Call. We'll look at your current financials, discuss the questions you can't answer yet, and show you exactly what a strategic roadmap would look like for your business. No pressure, no sales pitch—just honest talk about whether FP&A is your next right step.

Build My Strategic Roadmap

Juan Carlos Rodriguez, CEO of ROCA Advisors

Questions?

Find answers about how our FP&A service works and what to expect.

What is the difference between Bookkeeping and FP&A?

Bookkeeping looks at the Past (what happened). FP&A (Financial Planning & Analysis) looks at the Future (what will happen). Bookkeeping gives you clean data; FP&A turns that data into a roadmap. We use FP&A to help you forecast cash flow, budget for new hires, and plan your growth strategy.

I'm not a 'numbers person.' Will I understand these reports?

Yes, because we don't speak in jargon. We use financial storytelling. We translate complex spreadsheets into clear, visual dashboards and simple narratives. We answer questions like "Can I afford this?" rather than just showing you a row of data.

Can you help me predict my cash flow?

Yes. This is the core of our FP&A service. We build a 13-week cash flow forecast that shows you exactly when cash will enter and leave your business. This helps you avoid growth without liquidity and ensures you always have the cash to cover payroll and investments.

Do I really need a budget if my business is growing?

A growing business needs a budget more than anyone. Growth consumes cash. Without a budget (or roadmap), you are flying blind. We help you build a flexible budget that tracks your actual performance against your goals, giving you the clarity to pivot quickly if things change.

How often do we meet?

FP&A is an active partnership. We typically meet monthly to review your actual results against your forecast. In these calls, we discuss what went right, what went wrong, and what strategic adjustments we need to make for the next month.

Still have questions?

Reach out and let's talk.

Schedule Your Consultation

Pick a time below to chat with Juan Carlos. We’ll diagnose the issues, give you an honest assessment, and show you the path from chaos to clarity.

Loading availability...