Fractional CFO

Get C-Suite Financial Strategy Without the C-Suite Price Tag.

You've built a successful business but the strategies that got you here won't get you to the next level. You're growing, but have no liquidity, uncertainty is slowing you down, and you feel the financials are getting out of your hands.

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A True Partnership

We're Not a Consultant. We're a Strategic Partner Who Understands Your Entire Business.

Most Fractional CFO firms work like this:

Month 1

They audit your business, interview your team, analyze your financials

Month 2

They deliver a beautiful 50-page strategic plan

Month 3

They say "good luck implementing this" and leave you with a $30,000 bill

Month 4

The plan is sitting in a drawer because you don't have time to execute it and they're gone.

That's consulting. It's not partnership.

We don't just advise. We execute beside you. We're in your weekly leadership meetings. We build the models. We set up the systems. We do the work, not just tell you what work needs doing.

We provide leadership for your entire financial ecosystem. We bridge strategy and execution, overseeing everything from bookkeeping integrity to board-level reporting. When data issues arise, we manage the resolution. We ensure your financials stay prepared for big milestones, including investor-ready presentations.

We're available between meetings. That acquisition opportunity that just came up? Text us. That investor call next Tuesday? We'll prep you. That cash flow question keeping you up at night? We'll walk you through it tomorrow morning.

This is what "embedded partnership" actually means. We're not visitors. We're part of your leadership team.

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What You Get

What a CFO Partnership Actually Looks Like

A Fractional CFO is a seasoned financial executive who works with your business part-time, providing the same strategic leadership as a full-time CFO—but without the $150K-$250K salary, benefits, and overhead. You get executive-level expertise when you need it, scaled to your business.

Strategic Planning (Where You're Going)

  • 3-year financial roadmap and growth model
  • Annual budgets built from the ground up, not last year +10%
  • Scenario planning: best case, likely case, worst case for every major decision
  • KPI framework that actually predicts problems before they happen

Cash Management (How You Get There)

  • Rolling 13-week cash flow forecasts updated weekly
  • Working capital optimization (stop tying up cash in receivables and inventory)
  • Capital planning for equipment, hires, expansion
  • "Liquidity with growth" strategies so you can scale without running dry

Systems & Process (Making It Sustainable)

  • Financial SOPs so reporting isn't dependent on one person
  • Team training and oversight (we manage your bookkeeper/controller)
  • Month-end close processes that actually close on time
  • Tech stack optimization (the right tools, properly integrated)

Real Results.

Businesses that got their finances right

"We stopped guessing about cash flow and started making moves that actually worked."
Michael Torres
Owner, Tech startup
"The numbers finally made sense. We knew exactly where we stood each month."
Sarah Chen
CEO, Manufacturing firm
"This changed how we think about money. Simple, clear, and it works."
James Mitchell
Founder, Consulting group
Who This Is For

Is a Fractional CFO Right for Your Stage?

See what separates real partnership from the rest

This probably isn't the right fit if you:
You're under $1M in revenue (you need solid bookkeeping first—then FP&A—then CFO)
Your books aren't clean and current (we need a foundation to build strategy on)
You're looking for someone to "just do the books" (that's bookkeeping, not CFO work)
You want advice but not implementation (we're not consultants; we execute with you)
This service is perfect if you:
You're doing $3M-$10M in annual revenue (the "too big for just bookkeeping, too small for full-time CFO" stage)
You're making high-stakes decisions: fundraising, major hires, expansion, acquisitions
You're growing revenue but running out of cash (the "profitable but broke" problem)
You need financial leadership in board meetings, investor calls, or bank presentations
You're considering a full-time CFO but $250K+ salary isn't realistic yet
The Process

How We Build Your Financial Foundation

We don't believe in one-size-fits-all solutions. Your business is unique, so your financial strategy should be too. Here's how we work with you to get it right.

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We listen first

Before we touch anything, we understand your business. What keeps you up at night? Where do you want to be in three years? What's broken right now?

We diagnose honestly

We look at your current setup and tell you exactly what's working and what isn't. No sugar-coating. No unnecessary upsells. Just the truth about where you stand.

We execute with you

We don't hand you a plan and disappear. We build the systems, run the numbers, and stay beside you until it's working. You're never alone in this.

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Ready to Lead With a CFO in Your Corner?

Book a 30-minute Strategic Planning Call with Juan Carlos. We'll discuss your growth challenges, assess whether you're ready for CFO-level partnership, and outline what your first 90 days would look like. This isn't a sales call—it's a strategy session to see if we're the right fit for your next stage.

Book My Strategic CFO Call
Juan Carlos Rodriguez, CEO of ROCA Advisors

Questions?

Find answers about how our fractional CFO service works and what to expect.

How do I know if I'm ready for a Fractional CFO?

You are ready if you are generating consistent revenue ($1M-$10M) but feel uncertain about how to scale. If you are asking questions like "Should I raise capital?", "Can we afford to expand?", or "Where are our profits actually coming from?", you need a strategic partner, not just a bookkeeper.

Why shouldn't I just ask my CPA for this advice?

CPAs are experts in tax compliance and historical record-keeping. A Fractional CFO is an expert in future strategy and operations. While your CPA ensures you don't get in trouble with the IRS, we help you maximize profit, manage cash flow, and build the systems to scale your company.

Is a Fractional CFO worth the cost?

A full-time CFO costs $250,000+ per year. A Fractional CFO gives you that same level of leadership and strategy for a fraction of the price. We often pay for ourselves by identifying forgotten expenses, improving profit margins, and preventing costly strategic mistakes.

What exactly will you do in the first 90 days?

We start with a 90-day Roadmap. Month 1 is about diagnosis and validating your data. Month 2 is about cleaning up processes and building your cash flow forecast. By Month 3, we are fully engaged in strategic planning, KPI tracking, and leadership to drive your growth.

Do you help with things like raising capital or selling the business?

Yes. Whether you are preparing for a Series A, a bank loan, or an eventual exit, we prepare the story and the data investors need to see. We ensure your books are due-diligence ready and help you negotiate from a position of strength and clarity.

Still have questions?

Reach out and let's talk.

Contact us

Schedule a Consultation

Pick a time below to chat with Juan Carlos. We’ll diagnose the issues, give you an honest assessment, and show you the path from chaos to clarity.